Arnsdorf
Garden Pigments
Resort 2021
The Arnsdorf capsule collection, Garden Pigments Resort 2021, is inspired by the wild flowers and plants of Australia. The signature print has been achieved through eco printing, using native Australian plant matter such as Eucalyptus, Gumtree and Bottlebrush leaves.
The collection has been designed to be transferred between holiday and everyday life. Classic cuts and neutral colours create staple pieces that can be mixed, layered and carried through different seasons to reduce the level of consumption.
The Arnsdorf woman is aged in her 30’s-50’s and is based in Melbourne. She is a working professional, in the corporate or creative industries and has a medium-high disposable income. She is socially and environmentally aware and loves purchasing Arnsdorf garments as the brands vision aligns with her beliefs. Garden Pigments has been designed with the current Arsndorf customer in mind and with the potential to expand the Arnsdorf’s clientele to coastal regions of Australia. The tailored garments are a smart casual take on workwear, to fit perfectly into the current client’s wardrobe, and to be dressed down for potential new customers in coastal regions. The bikini and wetsuit are key items to broaden the Arnsdorf clientele.
